The revenue for this hospitality chain comes from its ownership and operations of apartments, hotels, and resorts. It belongs to the Global Hotel Alliance (GHA). For the expansion of the existing business and acquisition, both the hotels, Minor International and Oaks conduct loyalty programs to involve customer presence in their growth through the principles of the retargeting strategy. They use policies to satisfy the customers to redeem for retaining the customers.
Oaks Loyalty Programs
It is a business strategy to redeem the existing customers by arranging remarketing techniques to call them back. Local excursions and refreshed stay offers are the incentives included in the Loyalty programs. The Loyalty Programs are conducted, expecting more recognition in more places worldwide. Discovery D$ is the Oaks newly offered loyalty program.
Loyalty Programs
Loyalty programs are remarketing techniques applied by the marketing teams of a business group. This technique is implemented by introducing new ideas and serving certain offers to those who visited the hotel before. The business gets refreshed through a new look and feel.
Business idea behind a Loyalty Program
Hotel loyalty programs are the return for the customers for spending money on their property. The members who joined the program earn rewards based on money spent, sometimes as credit points. The customer can postpone these rewards to the next visit. An inducement is like a free stay, room upgrades, dining discounts, etc. The business can make new conversions that result in remarkable growth in business expansion.
Oaks Discovery D$
Discovery D$ is the Oaks’ newly enhanced Loyalty Program. D$ is a flexible offer currency of Oaks loyalty program called ‘Discovery’. The customer receives up to 7% returns in Discovery D$ if you participated in the program. These attractions will be applicable for every visit to any Oaks Hotel, anywhere. D$ is equivalent to 1 US Dollar. So as a member, you can start earning from the first day onwards on stays and purchases from the Oaks Hotels. At the time of payment, mention the D$, then the company can consider the customer for their special consideration.
Advantages of Discovery D$
You can avail of the D$ benefits across Oaks Hotels for upgraded room facilities, consuming food, Spa, Massage, Facial, and Sports. You can postpone this r for the next visit. You can avail of the offering rewards in any brand of OAKS Hotels.
Minor International
Minor International, trading as ‘MINT’, is an international hotel and hospitality business chain. MINT has more than 530 hotels in different countries and regions. MINT intensely investigates advanced trends in hospitality with multiple financial investments, planned with distinguished insights to attract different kinds of travelers and tourists worldwide.
Loyalty Programs of Minor International
Loyalty programs sponsored by Minor International, offer rewards, discounts, credit points, and other distinct motivating actions to attract customers. The Loyalty programs make a tendency to customers to repeat the business. Minor International also partnered in The DISCOVERY D$ Loyalty program.
Other Brands Of Minor International
Minor International operates in more than 54 countries through their brands Anantara, AVANI, NH Hotels, nhow Hotels, NH Collection, Four Seasons, St.Regis, and Radisson Blu nhow Hotels and Tivoli Properties. MINT’s business strategies include the expansion of their existing brands as well as acquiring more brands when the situation comes.
Pros and Cons of Loyalty Programs
Pros
Increases rate of detainment of existing customers by 40%Improves business and attracts new customerImproved engagement methods adopted on all brandsFacilitates direct communications with customersMakes the business different from the competitorsDifferentiate your brand from competitors
Cons
Most of the Loyalty programs offer the sameSome programs are expensive so many customers may drop itIt is making an inclination towards spending more by repeating the same and thus to promote the same company.
Oaks Hotels, Resorts, and Suits is a world-famous leader in accommodation providers known for Hotel, Hospitality, and Leisure. They are subsidiaries of Minor International. Oaks conduct Loyalty programs to attract travelers and tourists. All the brands of Oaks participate in this program. Through the loyalty programs, they can expand their business and acquire more brands worldwide. Beginning from the bottom line of the business is made possible through Loyalty Programs. Loyalty Programs are sometimes profitable, but, one should analyze the positive and negative sides of the program.
Faqs
What is GHA?
Global Hotels Alliance (GHA) is the world’s largest alliance of independent hotels.
- What is Retargeting?
The strategy applied for the growth of the business, tempting the customers who are already visited.
- How does remarketing help business growth?
The temptation in a customer increases to avail the reward makes them visit again, and thus the recompensation becomes popular. It is a Marketing principle.
- Do all the brands of Minor International participate in Discovery D$?
Yes.
- How to book rooms in Oaks Hotel?
You can create an account on their official website.
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