Nichole lived in Copenhagen for 15 years and previously worked in Boston, where she met her husband and business partner, Joachim Majholm. The two have lived in the Castro for the past two and a half years.
Of course, trying to open anything in the Bay Area is a tooth and a nail to make it come true, especially on Market, where dining goes to die, she responded with positivity, “We hope it’ll be a place people in the neighborhood can come hang out, enjoy a nice meal, and feel as though there is a little bit of Scandinavia in this part of town.”
She has been selling her smørrebrød—topped with an array of thinly-sliced cheeses, meats and fish on homemade sprouted rye bread—at pop-up brunches and dinners around the city and on Saturdays at the Ferry Plaza Farmers’ Market. “We wanted to see what Americans think about this kind of food,” she said.
// 1906 Market St., FiDi, kantinesf.com
